At a glance
| Code | WI-031 |
|---|
| Phase | Positioning / Go-To-Market |
|---|
| Order | 61 of 93 |
|---|
| Story points | — |
|---|
| Primary surface | Marketing/landing + docs |
|---|
| Retires | D1 |
|---|
| Depends on | — |
|---|
| Blocks | — |
|---|
- Evidence
- docs/CC-Analysis/freemium-ingestion-pain-analysis.md
Goals
Parallel: seller positioning wedge - landing/copy now, monetization + funnel analytics after Sprint 1 — advances G1, G2, G3, G4 toward its gate(s).
Implementation — what to build
What to do (GTM, parallel)
- Now: seller positioning landing + copy around the import/freemium wedge (REQ-GTM-001).
- After Sprint 1 spine proof: wire funnel analytics (REQ-GTM-003) and finalize the monetization/credits model (REQ-GTM-004, Codex-owned).
- POS framed as an interop bridge, not a dependency (REQ-GTM-002).
- Done when: the wedge copy is live and the post-spine analytics/monetization plan is set.
Checklist
- ○
G1 Freemium/import wedge copy is aligned. - ○
G2 POS interop is framed as adoption bridge, not core dependency. - ○
G3 Funnel analytics are added after Sprint 1 spine proof. - ○
G4 Monetization/credits model (tokens, paid appraisal escalation) is defined (Codex-owned decision).
Gates & testing
- ○ G1 Freemium/import wedge copy is aligned.
HITL QA
- ○ G2 POS interop is framed as adoption bridge, not core dependency.
HITL QA
- ○ G3 Funnel analytics are added after Sprint 1 spine proof.
HITL QA 💲 PAID INFRA
- ○ G4 Monetization/credits model (tokens, paid appraisal escalation) is defined (Codex-owned decision).
HITL QA
Requirements
REQ-GTM-001 proposed Freemium/import wedge copy should align with operational pain. Done when: Partner-facing copy names the import/start-fast wedge clearly.
REQ-GTM-002 accepted POS is interop-first and replacement-later. Done when: Plan + product copy describe POS as an adoption bridge; TroveSnap reconciles around Square/EstateSail/PROSALE/Shopify rather than replacing them.
REQ-GTM-003 proposed Funnel analytics should follow the spine proof. Done when: Analytics work is scheduled after Sprint 1 identity/status/QR proof.
REQ-GTM-004 proposed Monetization/credits model must be defined before launch (Codex-owned). Done when: Token credits and paid appraisal escalation are specified and approved by Codex.
Verify (done when)
wedge copy is aligned, POS is framed as a bridge, and analytics are scheduled post-spine.
Cost triggers
💲 PAID INFRA
PostHog/analytics paid tier once event volume grows.
Status & editing
queued Sprint: Parallel Positioning
Edit status / sprint on the ★ Live Board → — changes are logged live with who / when / why.
Human-in-the-loop
No human tasks linked.
Findings
None recorded yet.
Concerns
None recorded yet.
Tech debt
None recorded yet.
Tools used
No tool calls recorded.
Files & artifacts
No files / artifacts recorded.
Update log
No log entries yet.